BTS, Madonna, and Shakira to Headline First-Ever World Cup Halftime Show
FIFA has announced that global superstars BTS, Madonna, and Shakira will headline the first-ever halftime show during the 2026 World Cup Final on July 19 at MetLife Stadium in New Jersey. Curated by Coldplay’s Chris Martin and produced by Global Citizen, the event marks a significant departure from traditional soccer norms, aiming to align with U.S. entertainment standards. While soccer halftimes are strictly limited to 15 minutes under the Laws of the Game, reports suggest FIFA may extend this break to accommodate the elaborate performance, similar to Super Bowl spectacles. The show is expected to take place on the field, despite concerns about preserving the playing surface. This initiative reflects FIFA President Gianni Infantino’s strategy to capitalize on the North American market’s robust entertainment industry. Additionally, pregame performances featuring artists like J Balvin, Michael Bublé, and Katy Perry are planned for host cities Mexico City, Toronto, and Los Angeles. The announcement follows a successful test run at the previous year’s Club World Cup final, signaling FIFA’s intent to blend sports with high-profile commercial entertainment.
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