Broadway Partners With The Foundery FWD To Launch Participating Consumer Brands
Broadway, an experiential retail platform, has partnered with The Foundery, a venture builder co-founded by Kishore Biyani, Nikhil Kamath, and Ronnie Screwvala, to launch 18 consumer brands from The Foundery's inaugural cohort. The brands, spanning health & wellness, beauty, fashion, F&B, and consumer tech, will debut in Broadway's retail stores across Delhi, Hyderabad, Pune, and Mumbai. The partnership allows founders to test products in live retail settings without long-term leases, validating customer demand and refining offerings. Broadway offers time-bound shelf space covering rent, utilities, and operations. Co-founders emphasized the importance of early distribution conversations and providing Indian founders a real market opportunity. Broadway is supported by Think9 and co-founded by Vivek Biyani, Sankalp Kathuria, Rana Daggubati, Apurva Salarpuria, Nikhil Kamath, and Abhijeet Pai.
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