Atlanta vs. Philadelphia: Comparing the Two Most Popular FIFA Fan Festivals in the US
Business Insider reporters visited the two most popular FIFA Fan Festivals in the United States during the 2026 World Cup, held in Atlanta and Philadelphia. Atlanta's festival at Centennial Olympic Park drew over 500,000 visitors, averaging 27,000 per day, while Philadelphia's at Lemon Hill attracted more than 425,000 attendees despite extreme heat. Both festivals featured jumbo screens for match viewing, brand activations from sponsors like Bank of America, Coca-Cola, and Michelob Ultra, and strong security and volunteer presence. Atlanta's event was located near Mercedes-Benz Stadium, while Philadelphia's offered a more relaxed, picnic-style atmosphere. The festivals provided free, community-oriented World Cup experiences for fans unable to attend matches in stadiums, with both cities emphasizing hospitality and local engagement.
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