Arizona State launches degree on becoming an influencer — exactly the career more than half of Gen Z adults dream of
Arizona State University has introduced a Bachelor of Arts in Content Creation through its Walter Cronkite School of Journalism, offering a four-year degree focused on becoming a professional influencer or content creator. The program includes courses like 'How to Become an Influencer,' covering content strategy, personal branding, audience analytics, and multimedia production. Students complete a capstone project requiring real audience growth on platforms like TikTok or YouTube. The degree arrives as the global creator economy exceeds $250 billion, with 57% of Gen Z adults aspiring to be influencers. Average influencer salary is reported at $91,991 annually, comparable to registered nurses. Graduates can pursue careers as content strategists, social media managers, or digital storytellers.
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