Alive App Rides India's Experience Economy Wave with Local Experiences and Creator Ecosystem
Alive App, an AI-powered platform for curated lifestyle experiences in India, reports strong growth driven by a shift toward local, meaningful leisure activities. Over 90% of bookings are for experiences within driving distance of users' cities, such as sailing, pottery, perfume-making, and heritage walks. Since November 2025, the company has more than doubled its business in Bengaluru, its largest and first profitable market, while Hyderabad and Mumbai are the fastest-growing cities. Adventure, outdoor, and DIY categories lead demand, with wellness emerging as a fast-growing segment. The platform features over 95% exclusive or curated experiences, supported by a growing creator ecosystem. Corporate demand is also rising as companies seek immersive team-building activities. Founder and CEO Vivek Kumar describes this as a behavioral shift, not a seasonal trend, as urban Indians increasingly value discovery and connection over conventional entertainment.
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