ADA Acquires Algonomy to Strengthen AI-Driven Growth Platform
ADA, The Data and AI Experience Company, announced the acquisition of Algonomy, a leader in agentic decisioning for retail. The deal enhances ADA's intelligent growth platform with AI decisioning technology, enabling autonomous, hyper-personalized customer experiences across all touchpoints. Algonomy, built on the legacy of Manthan and RichRelevance, serves over 400 global brands. The combined entity will operate under the ADA brand across 34 markets in APAC, the US, MENA, and Europe. ADA CEO Srinivas Gattamneni emphasized the vision of AI agent-driven customer touchpoints, while Algonomy CEO Atul Jalan highlighted the shift from decisioning advice to autonomous action. Clients retain full access to existing products and teams while gaining broader capabilities.
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