FIFA President Infantino is advancing a plan to create a $20 billion subsidiary, FFE, to sell minority stakes in World Cup and Club World Cup commercial rights to private investors. UEFA issued a fiery statement condemning the move, arguing it commodifies football governance and warning of lost transparency and integrity. The clash marks a major rift over the future commercialization of football.
- Infantino proposed creating FIFA Forward Enterprise (FFE) to manage World Cup commercial rights and sell minority stakes to private investors, with JPMorgan advising.
- UEFA issued a fiery statement condemning the plan, arguing football governance is not a commodity and warning of lost transparency and integrity.
- The plan, reportedly worth over $4 billion, could expand the World Cup beyond 48 teams and increase tournament frequency.