Xiaomi Unveils Flagship 15 Ultra Smartphone and SU7 Ultra Car Ahead of 15th Anniversary
Xiaomi Group held a major product launch in Beijing, unveiling the Xiaomi 15 Ultra smartphone and the Xiaomi SU7 Ultra electric vehicle. Positioned as the company's most advanced device to date, the Xiaomi 15 Ultra features the Snapdragon 8 Elite processor, a 6,000mAh battery, a 2K display, and satellite communication capabilities. The phone includes a sophisticated four-camera Leica setup, highlighted by a 200MP periscope lens for enhanced zoom photography. Priced starting at RMB 6,499, it also supports cross-ecosystem file transfers with Apple devices. During the event, CEO Lei Jun emphasized Xiaomi's strategy of integrating intelligent devices, smart homes, and vehicles into a unified ecosystem, noting that April 2025 marks the company's 15th anniversary. Additionally, Xiaomi announced a 2025 R&D investment of RMB 30 billion, with a significant portion dedicated to AI. This includes the recent integration of the DeepSeek-R1 AI model into its HyperOS, allowing voice-activated assistant services. The launch underscores Xiaomi's commitment to long-term growth through technological innovation and ecosystem expansion.
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Xiaomi Unveils Flagship 15 Ultra Smartphone and SU7 Ultra Car Ahead of 15th Anniversary
Xiaomi Group held a major product launch in Beijing, unveiling the Xiaomi 15 Ultra smartphone and the Xiaomi SU7 Ultra electric vehicle. Positioned as the company's most advanced device to date, the Xiaomi 15 Ultra features the Snapdragon 8 Elite processor, a 6,000mAh battery, a 2K display, and satellite communication capabilities. The phone includes a sophisticated four-camera Leica setup, highlighted by a 200MP periscope lens for enhanced zoom photography. Priced starting at RMB 6,499, it also supports cross-ecosystem file transfers with Apple devices. During the event, CEO Lei Jun emphasized Xiaomi's strategy of integrating intelligent devices, smart homes, and vehicles into a unified ecosystem, noting that April 2025 marks the company's 15th anniversary. Additionally, Xiaomi announced a 2025 R&D investment of RMB 30 billion, with a significant portion dedicated to AI. This includes the recent integration of the DeepSeek-R1 AI model into its HyperOS, allowing voice-activated assistant services. The launch underscores Xiaomi's commitment to long-term growth through technological innovation and ecosystem expansion.
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