Xiaomi SU7 Ultra Secures Over 10,000 Orders in Two Hours, Meeting Annual Target
Chinese tech giant Xiaomi has achieved a significant milestone in the electric vehicle market with its new SU7 Ultra supercar. Just two hours after its launch in Beijing, the company received over 10,000 orders, effectively meeting its entire annual sales target overnight. Priced at RMB 529,900 ($72,702), the vehicle undercuts initial estimates by nearly one-third and costs half as much as comparable models from Porsche and Mercedes-Benz. CEO Lei Jun positioned the car as a premium alternative combining Porsche-level performance, Tesla-like technology, and German luxury standards. The standard model features three electric motors producing 1,548 horsepower, enabling acceleration from 0 to 100 km/h in 1.98 seconds and a top speed exceeding 350 km/h. Analysts from Citic Securities project annual sales could surpass 50,000 units, driven by appeal to brand loyalists and performance enthusiasts. This launch follows the successful delivery of 135,000 standard SU7 sedans last year and precedes the upcoming release of the YU7 crossover, signaling Xiaomi's aggressive expansion into the luxury automotive sector against rivals like BYD and Geely.
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Xiaomi SU7 Ultra Secures Over 10,000 Orders in Two Hours, Meeting Annual Target
Chinese tech giant Xiaomi has achieved a significant milestone in the electric vehicle market with its new SU7 Ultra supercar. Just two hours after its launch in Beijing, the company received over 10,000 orders, effectively meeting its entire annual sales target overnight. Priced at RMB 529,900 ($72,702), the vehicle undercuts initial estimates by nearly one-third and costs half as much as comparable models from Porsche and Mercedes-Benz. CEO Lei Jun positioned the car as a premium alternative combining Porsche-level performance, Tesla-like technology, and German luxury standards. The standard model features three electric motors producing 1,548 horsepower, enabling acceleration from 0 to 100 km/h in 1.98 seconds and a top speed exceeding 350 km/h. Analysts from Citic Securities project annual sales could surpass 50,000 units, driven by appeal to brand loyalists and performance enthusiasts. This launch follows the successful delivery of 135,000 standard SU7 sedans last year and precedes the upcoming release of the YU7 crossover, signaling Xiaomi's aggressive expansion into the luxury automotive sector against rivals like BYD and Geely.
TechNode