Xiaomi Renames ADAS Software Amid Tighter Chinese Regulations
Chinese technology and electric vehicle manufacturer Xiaomi announced on May 4 that it has renamed its two advanced driver assistance systems (ADAS). The features, previously marketed as "Xiaomi Smart Driving Pro" and "Xiaomi Smart Driving Max," are now labeled "Xiaomi Assisted Driving Pro" and "Xiaomi End-to-End Assisted Driving." This strategic rebranding follows recent regulatory tightening by the Chinese government, which prohibits automakers from using the term "smart driving" in advertisements to prevent consumer confusion regarding vehicle autonomy levels. The regulatory shift was accelerated by a fatal crash involving a Xiaomi SU7 sedan in March, which resulted in the deaths of three college students and sparked significant public outcry over vehicle safety and alleged exaggeration of assisted driving capabilities by manufacturers. In response to growing safety concerns, other industry players, including Xpeng Motors and Huawei, have also initiated driver training programs to enhance user understanding of ADAS functions. This move highlights the increasing scrutiny faced by tech-driven automakers in China as they balance innovation with strict compliance and public safety expectations.
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Xiaomi Renames ADAS Software Amid Tighter Chinese Regulations
Chinese technology and electric vehicle manufacturer Xiaomi announced on May 4 that it has renamed its two advanced driver assistance systems (ADAS). The features, previously marketed as "Xiaomi Smart Driving Pro" and "Xiaomi Smart Driving Max," are now labeled "Xiaomi Assisted Driving Pro" and "Xiaomi End-to-End Assisted Driving." This strategic rebranding follows recent regulatory tightening by the Chinese government, which prohibits automakers from using the term "smart driving" in advertisements to prevent consumer confusion regarding vehicle autonomy levels. The regulatory shift was accelerated by a fatal crash involving a Xiaomi SU7 sedan in March, which resulted in the deaths of three college students and sparked significant public outcry over vehicle safety and alleged exaggeration of assisted driving capabilities by manufacturers. In response to growing safety concerns, other industry players, including Xpeng Motors and Huawei, have also initiated driver training programs to enhance user understanding of ADAS functions. This move highlights the increasing scrutiny faced by tech-driven automakers in China as they balance innovation with strict compliance and public safety expectations.
TechNode