Xiaomi Ramps Up EV Production with Second Shift to Meet Surging SU7 Demand
Chinese technology giant Xiaomi has reportedly implemented a second production shift at its Beijing manufacturing facility to address the escalating demand for its inaugural electric vehicle, the SU7 sports sedan. This strategic operational adjustment is expected to boost monthly output to 24,000 units during November and December. The move follows a significant surge in consumer interest, with the company securing over 23,000 new orders in October alone, seven months after the vehicle's market launch. Additionally, Xiaomi achieved a milestone by delivering more than 20,000 EVs in October for the first time. Momentum continues with strong pre-sale interest in the luxury SU7 Ultra variant, which launched on October 29. Looking ahead, Xiaomi plans to introduce its second model, an electric crossover, in 2025. The completion of the second phase of its EV plant, anticipated by next July, will potentially raise annual production capacity to 300,000 vehicles. This expansion underscores Xiaomi's aggressive entry into the competitive electric automotive sector, leveraging its manufacturing capabilities to scale up rapidly amidst robust market reception.
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Xiaomi Ramps Up EV Production with Second Shift to Meet Surging SU7 Demand
Chinese technology giant Xiaomi has reportedly implemented a second production shift at its Beijing manufacturing facility to address the escalating demand for its inaugural electric vehicle, the SU7 sports sedan. This strategic operational adjustment is expected to boost monthly output to 24,000 units during November and December. The move follows a significant surge in consumer interest, with the company securing over 23,000 new orders in October alone, seven months after the vehicle's market launch. Additionally, Xiaomi achieved a milestone by delivering more than 20,000 EVs in October for the first time. Momentum continues with strong pre-sale interest in the luxury SU7 Ultra variant, which launched on October 29. Looking ahead, Xiaomi plans to introduce its second model, an electric crossover, in 2025. The completion of the second phase of its EV plant, anticipated by next July, will potentially raise annual production capacity to 300,000 vehicles. This expansion underscores Xiaomi's aggressive entry into the competitive electric automotive sector, leveraging its manufacturing capabilities to scale up rapidly amidst robust market reception.
TechNode