Xiaomi to Launch First SUV YU7 Next Summer Alongside New Foldable Phones
Xiaomi is preparing to launch its first electric sports utility vehicle, the YU7, in June or July next year. CEO Lei Jun announced that the release will coincide with the unveiling of new flagship foldable phones, a strategy aimed at generating market buzz similar to rival Huawei. The YU7, currently undergoing extensive road tests, is designed to compete directly with Tesla’s Model Y. Official filings reveal the five-seater crossover features a dual-motor powertrain with 691 horsepower, a CATL battery, and advanced lidar sensors. It measures nearly five meters in length, making it slightly larger than the Model Y. Analysts estimate the base model will start around RMB 250,000, with high-end versions exceeding RMB 300,000. This launch follows the successful debut of Xiaomi’s SU7 sedan, prompting the company to raise its annual EV delivery target to 130,000 units. The strategic timing alongside smartphone releases aims to leverage existing brand momentum and drive cross-category sales growth in the competitive Chinese electric vehicle market.
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Xiaomi to Launch First SUV YU7 Next Summer Alongside New Foldable Phones
Xiaomi is preparing to launch its first electric sports utility vehicle, the YU7, in June or July next year. CEO Lei Jun announced that the release will coincide with the unveiling of new flagship foldable phones, a strategy aimed at generating market buzz similar to rival Huawei. The YU7, currently undergoing extensive road tests, is designed to compete directly with Tesla’s Model Y. Official filings reveal the five-seater crossover features a dual-motor powertrain with 691 horsepower, a CATL battery, and advanced lidar sensors. It measures nearly five meters in length, making it slightly larger than the Model Y. Analysts estimate the base model will start around RMB 250,000, with high-end versions exceeding RMB 300,000. This launch follows the successful debut of Xiaomi’s SU7 sedan, prompting the company to raise its annual EV delivery target to 130,000 units. The strategic timing alongside smartphone releases aims to leverage existing brand momentum and drive cross-category sales growth in the competitive Chinese electric vehicle market.
TechNode