Xiaohongshu US User Base Plummets Following TikTok Ban Suspension
Xiaohongshu, also known as Rednote, has experienced a significant decline in its United States user base, with daily active users dropping by more than 50 percent in a single week. According to data from Similarweb cited by TechCrunch, the app's daily active users fell to 16.25 million on Monday, a sharp decrease from the peak of 32.5 million recorded on the day the potential ban was first announced. Additional data from Sensor Tower corroborates this trend, revealing a 17 percent decline in average US mobile users between January 20 and 22 compared to the previous week. This substantial slump is directly attributed to President Trump’s recent executive order, which extended the deadline for TikTok's potential ban by 75 days. The extension provides TikTok with additional time to negotiate a deal that would allow it to continue operating within the US market. Consequently, the immediate urgency for US users to migrate to alternative platforms like Xiaohongshu has diminished, leading to the observed drop in engagement and user retention for the Chinese social media application.
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Xiaohongshu US User Base Plummets Following TikTok Ban Suspension
Xiaohongshu, also known as Rednote, has experienced a significant decline in its United States user base, with daily active users dropping by more than 50 percent in a single week. According to data from Similarweb cited by TechCrunch, the app's daily active users fell to 16.25 million on Monday, a sharp decrease from the peak of 32.5 million recorded on the day the potential ban was first announced. Additional data from Sensor Tower corroborates this trend, revealing a 17 percent decline in average US mobile users between January 20 and 22 compared to the previous week. This substantial slump is directly attributed to President Trump’s recent executive order, which extended the deadline for TikTok's potential ban by 75 days. The extension provides TikTok with additional time to negotiate a deal that would allow it to continue operating within the US market. Consequently, the immediate urgency for US users to migrate to alternative platforms like Xiaohongshu has diminished, leading to the observed drop in engagement and user retention for the Chinese social media application.
TechNode