Vivo Leads China's 2024 Smartphone Market with 285 Million Unit Shipments
In 2024, smartphone shipments in mainland China reached 285 million units, marking a 4% year-on-year growth, according to data from market analyst firm Canalys. Vivo emerged as the market leader, capturing a 17% share with 49.3 million units shipped, driven by strong performance in the high-end segment featuring advanced chipsets and imaging capabilities. Huawei secured the second position with a 16% market share and 46 million units shipped. Apple, Oppo, and Honor followed in third, fourth, and fifth places, respectively. Looking ahead, Canalys predicts that smartphone shipments in China will exceed 290 million units in 2025. This projected growth is supported by a nationwide smartphone subsidy policy announced by the Chinese government in January, which has prompted manufacturers to optimize their supply chains and sales channels. The report highlights the competitive dynamics of the Chinese smartphone industry, where domestic brands like Vivo and Huawei are challenging global giants like Apple through technological innovation and strategic market positioning amidst a recovering consumer electronics landscape.
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Vivo Leads China's 2024 Smartphone Market with 285 Million Unit Shipments
In 2024, smartphone shipments in mainland China reached 285 million units, marking a 4% year-on-year growth, according to data from market analyst firm Canalys. Vivo emerged as the market leader, capturing a 17% share with 49.3 million units shipped, driven by strong performance in the high-end segment featuring advanced chipsets and imaging capabilities. Huawei secured the second position with a 16% market share and 46 million units shipped. Apple, Oppo, and Honor followed in third, fourth, and fifth places, respectively. Looking ahead, Canalys predicts that smartphone shipments in China will exceed 290 million units in 2025. This projected growth is supported by a nationwide smartphone subsidy policy announced by the Chinese government in January, which has prompted manufacturers to optimize their supply chains and sales channels. The report highlights the competitive dynamics of the Chinese smartphone industry, where domestic brands like Vivo and Huawei are challenging global giants like Apple through technological innovation and strategic market positioning amidst a recovering consumer electronics landscape.
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