Tubi Leverages AI to Target Gen Z and Compete with Social Media Giants
Tubi, the ad-supported streaming service owned by Fox Corp, is centering its strategy on artificial intelligence to capture Gen Z viewers and compete with social media platforms like TikTok and Instagram. The company recently integrated its app with OpenAI's ChatGPT, allowing users to search for content via chatbot. Tubi utilizes a massive dataset of over 300,000 titles and one billion monthly streaming hours to drive hyper-personalization through large language models (LLMs) and deep learning. This technology enables dynamic ad targeting, such as the 'Tubi Moments' product which tags specific scenes for advertisers. Beyond user experience, Tubi employs AI to boost internal engineering productivity and lower barriers for independent creators. With revenue rising 19% in the most recent quarter and profitability achieved in Q1 of fiscal 2026, Tubi aims to secure its position against larger competitors by making television consumption as seamless and personalized as social media feeds.
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Tubi Leverages AI to Target Gen Z and Compete with Social Media Giants
Tubi, the ad-supported streaming service owned by Fox Corp, is centering its strategy on artificial intelligence to capture Gen Z viewers and compete with social media platforms like TikTok and Instagram. The company recently integrated its app with OpenAI's ChatGPT, allowing users to search for content via chatbot. Tubi utilizes a massive dataset of over 300,000 titles and one billion monthly streaming hours to drive hyper-personalization through large language models (LLMs) and deep learning. This technology enables dynamic ad targeting, such as the 'Tubi Moments' product which tags specific scenes for advertisers. Beyond user experience, Tubi employs AI to boost internal engineering productivity and lower barriers for independent creators. With revenue rising 19% in the most recent quarter and profitability achieved in Q1 of fiscal 2026, Tubi aims to secure its position against larger competitors by making television consumption as seamless and personalized as social media feeds.
WSJ.com: US Business