Thai Tourism Operators Urge Government for Clearer Debt and Competitiveness Policies

Thailand's tourism sector has criticized the government for failing to implement clear policies addressing the heavy debt burden and declining competitiveness of small and medium-sized enterprises (SMEs). Industry leaders argue that existing measures, such as the Khon La Khrueng Plus co-payment scheme, are insufficient to sustain growth amid the ongoing Middle East conflict and a global energy crisis. These external factors have increased logistics and operational costs, reducing consumer purchasing power and leaving many SMEs as non-performing borrowers. Adith Chairattananon of the Association of Thai Travel Agents and Chai Arunanondchai of the Tourism Council of Thailand call for immediate government intervention. Key recommendations include stabilizing commodity prices like petrol and electricity, prioritizing debt resolution, and attracting foreign investment in emerging sectors like green and wellness tourism. While supporting high-value tourism initiatives, operators emphasize the need for fair income distribution and improved infrastructure connectivity. They also suggest diversifying into short-haul markets less affected by geopolitical tensions while maintaining long-haul presence. The sector urges stricter enforcement against illegal activities and accelerated development of major attractions, such as the proposed Disney theme park, to position Thailand as a safe haven for investors and tourists.