Tencent Shuts Down Honor of Kings: Breaking Dawn Early Access Test
Tencent has announced the closure of the early access test server for its action mobile game, Honor of Kings: Breaking Dawn, effective December 6. The decision is attributed to necessary product adjustments, despite the project's initial unveiling in 2020 and an anticipated official release scheduled for January of the following year. In a statement released on Weibo, the company confirmed that all in-game purchases made during the testing period, which began on May 10, 2024, will be fully refunded. Additionally, participants in the early access test will receive a complimentary gift pack as compensation. Reports suggest this sudden strategic shift may stem from internal executive meetings where the return on investment was deemed unsatisfactory. Sources indicate that the capital invested in Breaking Dawn could have potentially funded two or three projects similar in scale to Black Myth: Wukong, leading to a decision to cut losses. This move highlights Tencent's rigorous evaluation of its gaming portfolio amidst competitive market pressures and high development costs.
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Tencent Shuts Down Honor of Kings: Breaking Dawn Early Access Test
Tencent has announced the closure of the early access test server for its action mobile game, Honor of Kings: Breaking Dawn, effective December 6. The decision is attributed to necessary product adjustments, despite the project's initial unveiling in 2020 and an anticipated official release scheduled for January of the following year. In a statement released on Weibo, the company confirmed that all in-game purchases made during the testing period, which began on May 10, 2024, will be fully refunded. Additionally, participants in the early access test will receive a complimentary gift pack as compensation. Reports suggest this sudden strategic shift may stem from internal executive meetings where the return on investment was deemed unsatisfactory. Sources indicate that the capital invested in Breaking Dawn could have potentially funded two or three projects similar in scale to Black Myth: Wukong, leading to a decision to cut losses. This move highlights Tencent's rigorous evaluation of its gaming portfolio amidst competitive market pressures and high development costs.
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