Tencent Games Dominates ChinaJoy 2024 with Massive Exhibits and New Title Launches
Tencent Games established a dominant presence at the 21st edition of ChinaJoy 2024, occupying nearly half of Hall N4 at the Shanghai New International Expo Center. From July 27 to 29, the gaming giant showcased a diverse portfolio of titles, creating immersive offline interactive experiences for attendees. Key highlights included the domestic public beta launch of Supercell’s Squad Busters, which had previously generated significant revenue overseas, and tactical challenges for the hardcore shooter Arena Breakout. The exhibition also featured popular FPS titles like Assault Fire, Delta Operation, and Call of Duty: Mobile, alongside celebrations for Valorant’s Chinese anniversary. Interactive elements included cosplayer engagements, esports competitions for Teamfight Tactics, and various reward systems. ChinaJoy 2024 recorded a historic 367,000 attendees across 130,000 square meters, with participation from 307 companies including NetEase, PlayStation, and Ubisoft. Tencent’s extensive booth strategy underscores its commitment to strengthening its market position in China through direct player engagement and showcasing both self-developed and subsidiary games like those from Riot Games.
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Tencent Games Dominates ChinaJoy 2024 with Massive Exhibits and New Title Launches
Tencent Games established a dominant presence at the 21st edition of ChinaJoy 2024, occupying nearly half of Hall N4 at the Shanghai New International Expo Center. From July 27 to 29, the gaming giant showcased a diverse portfolio of titles, creating immersive offline interactive experiences for attendees. Key highlights included the domestic public beta launch of Supercell’s Squad Busters, which had previously generated significant revenue overseas, and tactical challenges for the hardcore shooter Arena Breakout. The exhibition also featured popular FPS titles like Assault Fire, Delta Operation, and Call of Duty: Mobile, alongside celebrations for Valorant’s Chinese anniversary. Interactive elements included cosplayer engagements, esports competitions for Teamfight Tactics, and various reward systems. ChinaJoy 2024 recorded a historic 367,000 attendees across 130,000 square meters, with participation from 307 companies including NetEase, PlayStation, and Ubisoft. Tencent’s extensive booth strategy underscores its commitment to strengthening its market position in China through direct player engagement and showcasing both self-developed and subsidiary games like those from Riot Games.
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