SoFi Acquires Capital Markets Partner PrimaryBid
SoFi Technologies has acquired the assets of PrimaryBid, a U.K.-based FinTech company specializing in retail inclusion for global capital markets. The acquisition was confirmed by a SoFi spokesperson and announced via a message on PrimaryBid’s website in May 2026. Specifically, SoFi purchased the assets related to PrimaryBid’s directed share program, ending the latter's independent status. The two firms had previously collaborated, launching the DSP2.0 platform in October 2024 to facilitate equity program management for companies raising capital in the United States. PrimaryBid, founded in 2016, gained prominence during the pandemic but recently faced challenges due to a slump in the London initial public offering market, leading to significant value write-downs by backers like the London Stock Exchange Group. This strategic move aligns with SoFi’s broader ecosystem strategy, aimed at deepening member engagement and expanding its financial services offerings. By integrating PrimaryBid’s technology, SoFi seeks to enhance its capabilities in managing directed share programs, thereby strengthening its position in the competitive fintech landscape and supporting its goal of increasing customer lifetime value through multiproduct relationships.
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SoFi Acquires Capital Markets Partner PrimaryBid
SoFi Technologies has acquired the assets of PrimaryBid, a U.K.-based FinTech company specializing in retail inclusion for global capital markets. The acquisition was confirmed by a SoFi spokesperson and announced via a message on PrimaryBid’s website in May 2026. Specifically, SoFi purchased the assets related to PrimaryBid’s directed share program, ending the latter's independent status. The two firms had previously collaborated, launching the DSP2.0 platform in October 2024 to facilitate equity program management for companies raising capital in the United States. PrimaryBid, founded in 2016, gained prominence during the pandemic but recently faced challenges due to a slump in the London initial public offering market, leading to significant value write-downs by backers like the London Stock Exchange Group. This strategic move aligns with SoFi’s broader ecosystem strategy, aimed at deepening member engagement and expanding its financial services offerings. By integrating PrimaryBid’s technology, SoFi seeks to enhance its capabilities in managing directed share programs, thereby strengthening its position in the competitive fintech landscape and supporting its goal of increasing customer lifetime value through multiproduct relationships.
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