Smart Expands Middle East Presence with Launch in Lebanon and Jordan
Smart, the electric vehicle brand jointly owned by Mercedes-Benz and China’s Geely, is significantly expanding its footprint in the Middle East. The company has officially commenced sales of its battery electric vehicles in Lebanon and is preparing to enter the Jordanian market through a strategic partnership with local auto dealer T. Gargour & Fils. This move represents the latest step in Smart's broader strategy to explore and capture share in the Middle Eastern automotive sector. Globally, Smart has established a presence in 34 markets across Europe, Southeast Asia, and Latin America. The brand plans to enter ten additional new markets this year, leveraging its lineup of compact crossovers, including the Smart #1 model. Financially, the company reported strong performance, delivering nearly 130,000 vehicles worldwide last year, which marks a 7% year-on-year growth. This expansion highlights the increasing competition in the global EV market and the strategic importance of emerging regions for established automotive partnerships seeking diversification beyond traditional strongholds.
Wire timeline
Smart Expands Middle East Presence with Launch in Lebanon and Jordan
Smart, the electric vehicle brand jointly owned by Mercedes-Benz and China’s Geely, is significantly expanding its footprint in the Middle East. The company has officially commenced sales of its battery electric vehicles in Lebanon and is preparing to enter the Jordanian market through a strategic partnership with local auto dealer T. Gargour & Fils. This move represents the latest step in Smart's broader strategy to explore and capture share in the Middle Eastern automotive sector. Globally, Smart has established a presence in 34 markets across Europe, Southeast Asia, and Latin America. The brand plans to enter ten additional new markets this year, leveraging its lineup of compact crossovers, including the Smart #1 model. Financially, the company reported strong performance, delivering nearly 130,000 vehicles worldwide last year, which marks a 7% year-on-year growth. This expansion highlights the increasing competition in the global EV market and the strategic importance of emerging regions for established automotive partnerships seeking diversification beyond traditional strongholds.
TechNode