Rolex Unveils Centenary Oyster Collection at Watches and Wonders 2026
At Watches and Wonders 2026, Rolex celebrated the 100th anniversary of the Oyster, the world’s first waterproof wristwatch, with a series of new releases. The highlight is the Oyster Perpetual 41 in yellow Rolesor, featuring special centenary markings including a "100" engraved crown and "100 years" on the slate dial, alongside the brand's signature green accents. This model also introduces an enhanced Superlative Chronometer certification. The Oyster Perpetual 36 was launched with a vibrant, multi-colored lacquer dial displaying a unique Jubilee motif spelling "Rolex," powered by the calibre 3230 movement. Additionally, new gold-focused models were introduced for the Oyster Perpetual 28 and 34 sizes. Concurrently, Rolex discontinued several popular references, including the "Pepsi" GMT-Master II in Oystersteel and white gold, as well as the "Cookie Monster" Submariner Date, marking a significant shift in their catalog. These moves underscore Rolex's strategy to honor its heritage while maintaining contemporary relevance and exclusivity in the luxury watch market.
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Rolex Unveils Centenary Oyster Collection at Watches and Wonders 2026
At Watches and Wonders 2026, Rolex celebrated the 100th anniversary of the Oyster, the world’s first waterproof wristwatch, with a series of new releases. The highlight is the Oyster Perpetual 41 in yellow Rolesor, featuring special centenary markings including a "100" engraved crown and "100 years" on the slate dial, alongside the brand's signature green accents. This model also introduces an enhanced Superlative Chronometer certification. The Oyster Perpetual 36 was launched with a vibrant, multi-colored lacquer dial displaying a unique Jubilee motif spelling "Rolex," powered by the calibre 3230 movement. Additionally, new gold-focused models were introduced for the Oyster Perpetual 28 and 34 sizes. Concurrently, Rolex discontinued several popular references, including the "Pepsi" GMT-Master II in Oystersteel and white gold, as well as the "Cookie Monster" Submariner Date, marking a significant shift in their catalog. These moves underscore Rolex's strategy to honor its heritage while maintaining contemporary relevance and exclusivity in the luxury watch market.
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