Real Sociedad unveils new 2026-27 home kit with Joma partnership
Real Sociedad has launched its 2026-27 home kit, marking a historic switch to Spanish brand Joma under a contract until 2031. The jersey retains the club's traditional white and blue vertical stripes, now featuring gold details, a satin silicone crest, and the motto 'Aurrera txuri-urdinak' inside the collar. Made from 100% recycled polyester, the kit costs 85 euros. Fans showed calm early interest at the San Sebastián store. Expected alternate kits include black and red.
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Early Fans Purchase Real Sociedad's New 2026-27 Kit on Launch Day
On June 30, 2026, Real Sociedad's official store in Elkano, Donostia, began selling the club's new txuri urdin kit for the 2026-27 season, manufactured by Joma. The kit was presented on social media earlier that morning. Early-rising and impatient fans visited the store from 10 AM to either inspect the new design or purchase it immediately. The new line features white as the main color for training and leisure wear, a simpler design than previous years, and a new light blue goalkeeper kit. Despite Joma typically being a more affordable brand, prices have not decreased. No significant queues or high demand were reported in the early hours, indicating a calm reception to the club's image change.
FútbolReal Sociedad Unveils New Home Kit with Joma Sports Partnership
Real Sociedad has presented its new first kit for the 2026/27 season, marking the start of a partnership with Joma Sports and the end of its previous agreement with Macron. The kit features a traditional txuri-urdin (blue and white) design with dark blue wide vertical stripes, a gold Joma logo on the chest and shoulder, an almost completely white back with a circular ikurriña for numbering, white shorts, and horizontally striped socks with a gold logo. The club emphasized that the design seeks elegance and honors its DNA, with the interior collar inscribed with 'Aurrera txuri-urdinak!' from the club anthem. The shirt is made from 100% recycled polyester from PET bottles, reducing CO₂ emissions by 75%, and includes MICRO-MESH SYSTEM ventilation technology. The crest is satin silicone for comfort. The kit is priced at 85 euros for men, women, and children, available in the online store and physical store in San Sebastián. Alternative kits (black and red) and training/leisurewear are expected later.
FútbolReal Sociedad Presents Debut Jersey with Joma for 2026-27 Season
Real Sociedad has unveiled its first kit under the Joma brand, with which it has signed a partnership until 2031. The debut jersey for the 2026-27 season emphasizes traditional vertical white and blue stripes, described as central to the club's essence and connection to Gipuzkoa and San Sebastián. The shirt features a contemporary design, a satin silicone crest, and an inner collar inscription reading 'Aurrera txuri-urdinak!' from the club's anthem. Accompanying the launch is the motto 'We are how we play, we play how we are'. While only the first kit has been revealed, Radio MARCA Donostia contributor Giovanni Batista indicated the second shirt could be black and the third red. The jersey is already on sale. The article also includes links to World Cup and La Liga content.
LALIGA EA Sports // marcaReal Sociedad Presents Debut Jersey with Joma
Real Sociedad has unveiled its first kit for the 2026-27 season, marking the debut of its partnership with sportswear brand Joma, signed until 2031. The jersey retains the club's traditional vertical blue and white stripes, described as embodying the essence and elegance of the club. The design features a satin silicone crest and a collar inscription of the club's war cry 'Aurrera txuri-urdinak!'. While only the home kit has been officially revealed, Radio MARCA Donostia collaborator Giovanni Batista has suggested that the second kit will be black and the third red. The launch is accompanied by the motto 'We are how we play, we play how we are', emphasizing the club's connection to Gipuzkoa and San Sebastián.
LALIGA EA Sports // marcaReal Sociedad Presents Debut Jersey with Joma Brand
Real Sociedad has unveiled its first kit under a new partnership with sportswear brand Joma, which will run until 2031. The jersey, presented on the club's website, features the traditional white and blue vertical stripes, emphasizing the essence and elegance of the txuriurdin colors. The club has not yet announced the full kit lineup, but Radio MARCA Donostia collaborator Giovanni Batista reported that the second kit may be black and the third red. The debut marks a new chapter for the club's apparel, moving away from previous manufacturers.
LALIGA EA Sports // marcaNew Real Sociedad jersey revealed: gold details and thick stripes
The specialized portal Footy Headlines has exclusively revealed the design of Real Sociedad's new jersey for the 2026/2027 season. A major historical change is the switch of technical supplier to the Spanish brand Joma, marking the first time in the club's century-long history. The home shirt maintains the classic txuri urdin (white and blue) identity with three notably thick vertical blue stripes on the front. Gold details appear on the Joma logos, an unprecedented chromatic nuance for the club. The collar area features a deep renovation compared to previous seasons. Inside the garment, the motivational motto 'Aurrera txuriurdinak' is screen-printed. Initial sketches suggest the away kit will be a radical shift, dominated by a very dark black tone, breaking from recent seasons' style. The new textile contract has generated excitement among fans.
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