Real Madrid and Emirates Renew Sponsorship Deal Until 2031
Real Madrid and Emirates have renewed their sponsorship agreement until 2031, making it the longest-running shirt sponsorship in LaLiga history. The deal, reportedly worth nearly €100 million annually (up from €70-80 million), covers the men’s and women’s football teams, coaching staff, and the basketball section. Emirates has been a sponsor since 2011 and main sponsor since 2013. Both parties highlighted their strong relationship and commitment to fans and community engagement.
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Real Madrid and Adidas Extend Sponsorship Deal Until 2034 Without Commission Agent
Florentino Pérez, re-elected as Real Madrid president, announced the extension of the club's sponsorship agreement with Adidas until 2034, calling it the most important sports sponsorship deal in football history. The deal, which began in 1999, reportedly exceeds 120 million euros per season. Notably, no intermediary was used, avoiding commission fees. The article contrasts this with FC Barcelona's Nike deal, which runs until 2038 and could bring in around 1.7 billion euros, with an estimated 127 million per season. Barcelona's deal also includes a signing bonus, title bonuses, annual increases, and regained control of retail and e-commerce through BLM, though it involved a 50 million euro commission for Darren Dein. The analysis suggests Real Madrid's deal may not surpass Barcelona's in value.
FútbolReal Madrid's Record-Breaking 290 Million Euro Annual Sponsorship Revenue
Real Madrid has announced the extension of its long-standing partnership with German sportswear brand Adidas, calling it the 'most important agreement in the history of football.' The club, which has been partnered with Adidas since the 1980s, now earns a total of 290 million euros per season from its shirt sponsors. This includes 120 million euros from Adidas, 100 million from UAE airline Fly Emirates, and 70 million from American technology company HP, which appears on the left sleeve. The article highlights how the sports industry has evolved to generate advertising revenue levels that few other industries can match, and notes that this income helps Real Madrid cover player salaries and new signings.
FútbolReal Madrid renews partnership with adidas until 2034
Real Madrid and sportswear giant adidas have announced an eight-year extension of their partnership, ensuring the collaboration continues until at least 2034. The relationship, which began in 1980, has been described by Real Madrid president Florentino Pérez as the most important in football history. The announcement was made via a club statement on Wednesday, June 10, 2026. Pérez highlighted that the strategic alliance has fueled the global phenomenon of 'Madridismo' and helped the club through one of its most successful periods. The renewal comes a day after Real Madrid also extended its sponsorship agreement with Emirates airline until 2031, signaling a strong commercial strategy for the club.
RecordReal Madrid and Adidas Extend Partnership Until 2034
Real Madrid and sportswear giant Adidas have agreed to extend their long-standing sponsorship partnership until 2034. Real Madrid President Florentino Perez hailed the deal as one of the most significant agreements in the history of football. The collaboration, which has been ongoing for decades, will continue for at least another decade, solidifying one of the most prominent kit supplier relationships in world sports. The financial terms of the agreement were not disclosed in the report, but the extension underscores the strong commercial ties between the Spanish football club and the German sportswear manufacturer.
kicker Fußball NewsReal Madrid renews its agreement with Adidas
Real Madrid has announced an eight-year renewal of its sponsorship agreement with Adidas, extending the partnership until 2034. The financial terms were not disclosed, but the previous deal was worth approximately 120 million euros per season, and the new agreement is expected to be larger. Real Madrid president Florentino Pérez called it 'the most important agreement in the history of football,' highlighting the strategic alliance that has lasted since 1980. Adidas CEO Bjørn Gulden praised the partnership as one of the longest and most successful in sport, expressing pride in continuing to provide products for the team and fans worldwide.
FútbolReal Madrid closes another millionaire renewal with Adidas
Real Madrid has extended its partnership with sportswear giant Adidas for eight additional seasons, continuing a relationship that began in 1980. The deal, reportedly worth around 120 million euros per season, follows the club's renewal with Fly Emirates. The agreement covers the production of kits worn during eight Champions League victories and includes iconic designs from the club's history. Real Madrid president Florentino Pérez called it 'the most important commitment in the history of football,' while Adidas CEO Bjørn Gulden highlighted the partnership as one of the longest and most successful in sports. The financial terms were not officially disclosed but were reported by AS.
Feed MRSS-S real_madrid_aReal Madrid signs record €500 million shirt sponsorship deal with Emirates until 2031
Real Madrid has agreed to a historic extension of its shirt sponsorship deal with Emirates airline, reportedly worth nearly €500 million over the contract term until 2031. Spanish media reports the airline will pay almost €100 million annually, making it the most lucrative jersey deal in world football. The partnership, which began in 2011 and became the main shirt sponsorship in 2013, will cover men's, women's, youth, and basketball teams. Club president Florentino Pérez hailed the agreement as reflecting a special relationship built over years. Despite a two-season trophy drought, Real Madrid plans to use the financial windfall to strengthen its squad, with signings including Denzel Dumfries and Ibrahima Konaté already confirmed, and a mega transfer expected.
BILD - SportReal Madrid renews Emirates sponsorship deal worth nearly 100 million euros per season
Real Madrid has announced a five-year contract renewal with Emirates airline as its jersey sponsor, a partnership that began in 2011 and became official in 2013. According to Spanish daily AS, the new deal could bring in almost 100 million euros per season, up from approximately 70-80 million euros in previous years. Both parties hailed the renewal as the longest t-shirt sponsorship in LaLiga history. The Emirates logo will continue to appear on the shirts of Real Madrid's men's team, women's team, and basketball section. The announcement comes alongside the expected signing of French defender Ibrahima Konaté.
Foot - actualités, mercato, info & vidéo en continuReal Madrid signs new €100 million per year sponsorship deal with Emirates
Real Madrid and Fly Emirates have formalized a historic extension of their partnership, linking the two institutions until 2031. The new agreement, reported by Spanish media AS, represents a significant revenue increase for the Spanish club, with Real Madrid expected to receive nearly €100 million annually, up from the previous estimated €70-80 million per season. The collaboration, which began in 2011 and saw Emirates become the main sponsor in 2013, will now span nearly twenty years of continuity. The sponsorship extends beyond the football first team to include the basketball sections and training teams, confirming one of the longest and most emblematic partnerships in European football.
Foot Mercato : Info Transferts Football - Actu Foot TransfertReal Madrid Renews Emirates Sponsorship Until 2031 for Record 100 Million Euros Annually
Real Madrid has officially renewed its main sponsorship agreement with Emirates Airlines until 2031, making it the longest-running jersey sponsorship in La Liga history. The deal, reportedly worth nearly 100 million euros per year, is the highest for any football club globally. Emirates has been a sponsor since 2011 and the main shirt sponsor since 2013. The new agreement covers both the men's and women's football teams, as well as Real Madrid's basketball division. It includes branding on match jerseys, training uniforms, and coaching apparel, plus extensive exposure at the Santiago Bernabeu Stadium and VIP lounge access. The partnership also extends to youth training programs. Both parties emphasized the long-standing friendship and fan-centric approach of the collaboration.
虎扑 - 足球Real Madrid renews sponsorship agreement with Emirates until 2031
Real Madrid announced the renewal of its sponsorship contract with Emirates airline until 2031, extending one of the longest commercial partnerships in world football. The UAE airline will remain the main sponsor of the Spanish club's football and basketball teams for at least another five seasons. According to Spanish newspaper 'AS', the new agreement represents a significant increase in value, with Real Madrid set to earn approximately 100 million euros per season, up from the previous 70-80 million euros. Emirates has been a sponsor of Real Madrid since 2011. Club president Florentino Pérez emphasized the historical importance of the alliance, stating it reflects a special relationship built over years of shared success.
RecordReal Madrid and Emirates Renew Sponsorship Deal Until 2031
Real Madrid has announced the renewal of its sponsorship agreement with Emirates, extending the airline's role as the club's main sponsor until 2031. While the official statement did not disclose financial terms, reports indicate the previous deal was valued between 70-80 million euros annually, and the new agreement could approach 100 million euros per year. Emirates has been a sponsor of Real Madrid since 2011 and the main sponsor since 2013. The renewal covers the men's and women's football teams, training and coaching staff, and also includes a new multi-year agreement making Emirates the official main sponsor of Real Madrid's basketball section until 2031. This partnership becomes the longest-running shirt sponsorship in LaLiga history. Both Emirates Executive Vice President Boutros Boutros and Real Madrid President Florentino Pérez highlighted the strong relationship and shared commitment to fans and community engagement.
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