Pop Mart Reports 100 Million LABUBU Unit Sales in 2025
Chinese designer toy manufacturer Pop Mart announced on Monday that sales of its flagship intellectual property, LABUBU, surpassed 100 million units in 2025. This milestone underscores the continued growth and popularity of the company's core character portfolio. According to disclosed data, Pop Mart's total global sales across all IPs and product categories exceeded 400 million units last year. The company has significantly expanded its international footprint, with business operations now spanning more than 100 countries and regions. By the end of 2025, Pop Mart operated over 700 stores worldwide and had established six major global supply chain bases to support its production and distribution needs. The strong financial performance and successful global expansion of its IP portfolio have positively impacted the company's market valuation, with shares rising nearly 38% so far this year. This announcement highlights Pop Mart's strategic success in leveraging its designer toys for global market penetration and sustained earnings momentum.
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Pop Mart Reports 100 Million LABUBU Unit Sales in 2025
Chinese designer toy manufacturer Pop Mart announced on Monday that sales of its flagship intellectual property, LABUBU, surpassed 100 million units in 2025. This milestone underscores the continued growth and popularity of the company's core character portfolio. According to disclosed data, Pop Mart's total global sales across all IPs and product categories exceeded 400 million units last year. The company has significantly expanded its international footprint, with business operations now spanning more than 100 countries and regions. By the end of 2025, Pop Mart operated over 700 stores worldwide and had established six major global supply chain bases to support its production and distribution needs. The strong financial performance and successful global expansion of its IP portfolio have positively impacted the company's market valuation, with shares rising nearly 38% so far this year. This announcement highlights Pop Mart's strategic success in leveraging its designer toys for global market penetration and sustained earnings momentum.
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