PDC Seeks Multi-Million Pound Sponsor for Iconic 'Big Fish' Darts Checkout
The Professional Darts Corporation (PDC) is actively seeking a major sponsorship deal for the game's most iconic moment, the 'Big Fish' checkout, which involves scoring 170 points. UK-based agency Sporting Group International is leading the search for a consumer or lifestyle brand willing to commit to a minimum 24-month contract worth seven figures annually. This partnership would guarantee prominent brand exposure every time a player achieves this maximum checkout at PDC events globally, including the prestigious World Championships at Alexandra Palace. The initiative capitalizes on the surging popularity of darts, significantly driven by the rise of young star Luke Littler, who recently became a double world champion. The sport is attracting increased interest from non-endemic brands, with Littler himself securing deals with major companies like Xbox and BoohooMan. Recent statistics highlight this growth, with a record 17 Big Fish checkouts recorded in this year's World Championships and peak viewership reaching 4.8 million on Sky Sports. PDC commercial head Adam Perfect emphasized that this unique asset offers brands direct connection with target audiences through global broadcast partners, providing exceptional visibility and long-term value in one of the world's fastest-growing sports.
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PDC Seeks Multi-Million Pound Sponsor for Iconic 'Big Fish' Darts Checkout
The Professional Darts Corporation (PDC) is actively seeking a major sponsorship deal for the game's most iconic moment, the 'Big Fish' checkout, which involves scoring 170 points. UK-based agency Sporting Group International is leading the search for a consumer or lifestyle brand willing to commit to a minimum 24-month contract worth seven figures annually. This partnership would guarantee prominent brand exposure every time a player achieves this maximum checkout at PDC events globally, including the prestigious World Championships at Alexandra Palace. The initiative capitalizes on the surging popularity of darts, significantly driven by the rise of young star Luke Littler, who recently became a double world champion. The sport is attracting increased interest from non-endemic brands, with Littler himself securing deals with major companies like Xbox and BoohooMan. Recent statistics highlight this growth, with a record 17 Big Fish checkouts recorded in this year's World Championships and peak viewership reaching 4.8 million on Sky Sports. PDC commercial head Adam Perfect emphasized that this unique asset offers brands direct connection with target audiences through global broadcast partners, providing exceptional visibility and long-term value in one of the world's fastest-growing sports.
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