Netball Returns to Free-to-Air TV as Nine Secures Landmark Broadcasting Deal
Nine Network has officially signed a landmark broadcasting rights agreement with Netball Australia, marking the return of the sport to free-to-air television in Australia. The comprehensive deal grants Nine exclusive access to broadcast all Australian Diamonds international matches, the entire Super Netball league season, and the upcoming 2027 Netball World Cup, which is scheduled to be held on home soil. This strategic partnership aims to significantly increase the visibility and accessibility of netball for Australian audiences, reversing previous trends where coverage may have been limited to pay-TV or streaming platforms. Star player Rudi Ellis expressed strong enthusiasm for the announcement, describing herself as 'pumped' by the development. The agreement represents a major milestone for the sport's commercial growth and fan engagement leading up to the global tournament. By securing these rights through 2027, Nine Network positions itself as the primary destination for netball fans, ensuring that key national team events and domestic league games are available to the general public without subscription barriers. This move is expected to boost viewership numbers and support the continued professionalization of women's sports in the region.
Wire timeline
Netball Returns to Free-to-Air TV as Nine Secures Landmark Broadcasting Deal
Nine Network has officially signed a landmark broadcasting rights agreement with Netball Australia, marking the return of the sport to free-to-air television in Australia. The comprehensive deal grants Nine exclusive access to broadcast all Australian Diamonds international matches, the entire Super Netball league season, and the upcoming 2027 Netball World Cup, which is scheduled to be held on home soil. This strategic partnership aims to significantly increase the visibility and accessibility of netball for Australian audiences, reversing previous trends where coverage may have been limited to pay-TV or streaming platforms. Star player Rudi Ellis expressed strong enthusiasm for the announcement, describing herself as 'pumped' by the development. The agreement represents a major milestone for the sport's commercial growth and fan engagement leading up to the global tournament. By securing these rights through 2027, Nine Network positions itself as the primary destination for netball fans, ensuring that key national team events and domestic league games are available to the general public without subscription barriers. This move is expected to boost viewership numbers and support the continued professionalization of women's sports in the region.
theage