Michael Fassbender Discusses Italian Lifestyle and New Acqua di Parma Campaign
Actor Michael Fassbender and Italian actress Sabrina Impacciatore have been selected as the faces of Acqua di Parma’s latest campaign, 'The Art of Living Italian,' marking the brand's 110th anniversary. The commercial, filmed in Parma, features the pair navigating stereotypes of Italian culture, such as espresso rituals and slow living, culminating in a romantic narrative. In an accompanying interview, Fassbender expressed a deep personal connection to the Italian way of life, emphasizing the centrality of family and passion. He praised his co-star’s ability to balance strength and sensitivity and shared anecdotes about their enjoyable filming experience, including dining at a local restaurant. Beyond the campaign, Fassbender discussed his approach to acting, noting his attraction to controversial roles that provoke viewer reflection. He also touched on themes of masculinity, describing it as a social construction, and highlighted the importance of discipline and physical activity for maintaining mental balance and authenticity in both his personal life and professional career.
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Michael Fassbender Discusses Italian Lifestyle and New Acqua di Parma Campaign
Actor Michael Fassbender and Italian actress Sabrina Impacciatore have been selected as the faces of Acqua di Parma’s latest campaign, 'The Art of Living Italian,' marking the brand's 110th anniversary. The commercial, filmed in Parma, features the pair navigating stereotypes of Italian culture, such as espresso rituals and slow living, culminating in a romantic narrative. In an accompanying interview, Fassbender expressed a deep personal connection to the Italian way of life, emphasizing the centrality of family and passion. He praised his co-star’s ability to balance strength and sensitivity and shared anecdotes about their enjoyable filming experience, including dining at a local restaurant. Beyond the campaign, Fassbender discussed his approach to acting, noting his attraction to controversial roles that provoke viewer reflection. He also touched on themes of masculinity, describing it as a social construction, and highlighted the importance of discipline and physical activity for maintaining mental balance and authenticity in both his personal life and professional career.
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