Meta Launches Paid Subscriptions for Facebook, Instagram, and WhatsApp
Meta announced the global rollout of paid subscription tiers—Facebook Plus, Instagram Plus ($3.99/month), and WhatsApp Plus ($2.99/month)—alongside AI-focused plans under the Meta One brand ($7.99–$19.99/month). The move aims to diversify revenue beyond advertising and offset massive AI spending, with capital expenditure guidance raised to $125–145 billion. Meta’s stock rose 3.7% on the news. The company previously introduced ad-free paid versions in Europe to comply with EU data privacy laws.
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Meta unveils 'Plus' tier subscriptions for Instagram, Facebook, WhatsApp alongside new AI plan trials
Meta announced on May 28, 2026, the rollout of a new consumer-focused subscription tier called 'Plus' for Instagram, Facebook, and WhatsApp users globally. The Plus subscriptions offer power users extra features such as profile customization, super reactions, story insights, and enhanced personalization options. Pricing is set at $3.99/month for Instagram and Facebook Plus, and $2.99/month for WhatsApp Plus, with India-specific pricing still unclear. Meta is also testing professional plans for creators and businesses, as well as AI-focused plans under the 'Meta One' brand, including Meta One Plus ($7.99/month) and Meta One Premium ($19.99/month). The company clarified that Plus plans are not replacements for existing offerings like Meta Verified. This move aims to diversify Meta's revenue streams as user growth reaches global saturation.
The Indian ExpressMeta launches paid subscriptions for Instagram, Facebook, WhatsApp
Meta announced on Wednesday the global launch of paid subscription plans for its flagship apps: Facebook Plus, Instagram Plus, and WhatsApp Plus. The move marks a significant shift from the company's traditional reliance on advertising revenue. Instagram Plus and Facebook Plus will cost $3.99 per month, offering features like better analytics, story rewatch statistics, wider audience reach, and profile customization. WhatsApp Plus will cost $2.99 per month, focusing on personalization with premium stickers, custom ringtones, and app themes. Meta head of product Naomi Gleit announced the rollout in an Instagram video, stating the company intends to eventually consolidate offerings under a single brand called Meta One. The announcement comes amid investor scrutiny over Meta's massive AI spending, with projected capital expenditure of $125-145 billion for the year. Meta's stock rose nearly three percent on the news. The company previously launched ad-free paid versions of Facebook and Instagram in Europe in 2023 to comply with EU data privacy laws.
The Hindu: Latest News today from India and the World, Breaking news, Top Headlines and Trending News Videos.Meta Tests AI Subscriptions and Rolls Out New Paid Plans for Facebook, Instagram
Meta Platforms has begun rolling out subscription plans for Facebook, Instagram, and WhatsApp, and is testing new subscriptions for its AI chatbot, Meta AI. The company announced that Facebook Plus and Instagram Plus will cost $3.99 per month, while WhatsApp Plus will be $2.99 per month. The Meta AI chatbot subscriptions will be priced at $7.99 per month for the basic tier and $19.99 per month for the premium tier. This move is part of Meta's strategy to recoup some of the costs from its expensive artificial intelligence buildout. The subscriptions are being introduced as the company seeks new revenue streams beyond advertising.
Yahoo FinanceMeta Launches Paid Subscription Tiers for Facebook, Instagram, and WhatsApp
Meta has announced the global rollout of paid subscription services for its flagship apps: Facebook Plus, Instagram Plus, and WhatsApp Plus. Product chief Naomi Gleit revealed the move in a video on Instagram, stating the subscriptions will offer enhanced features such as improved analytics, story rewatch statistics, profile customization, premium stickers, and custom ringtones. The initiative aims to reduce Meta's reliance on advertising revenue and create new income streams. While pricing was not officially confirmed, media reports suggest Instagram and Facebook Plus will cost $3.99 per month, and WhatsApp Plus $2.99 per month. Meta plans to eventually consolidate these offerings under a single brand, Meta One. This follows Meta's 2023 introduction of ad-free paid versions in Europe to comply with EU data protection regulations, where users can choose between a paid ad-free tier or a free ad-supported version.
Nachrichten - WELTMeta Shares Jump After Company Announces Premium Subscriptions For Facebook And Instagram
Meta announced the rollout of premium subscriptions for its major platforms under the 'Meta One' banner, including Instagram Plus and Facebook Plus at $3.99/month, WhatsApp Plus at $2.99/month, and AI-focused tiers Meta One Plus ($7.99/month) and Meta One Premium ($19.99/month). The subscriptions offer features like profile customization, story insights, and higher AI usage limits. Meta Verified remains unchanged. The news drove Meta's stock up 3.7% to $635.36, despite a 6.6% decline over the past month. The move comes as Meta deepens its AI spending, raising capital expenditure guidance to $125-145 billion for the year—double its 2025 guidance. The company reported $56.3 billion in quarterly revenue (up 33% year-over-year) and has laid off 8,000 employees while reassigning 7,000 to AI initiatives.
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