Meituan’s Keeta Launches in Qatar, Plans Expansion to Brazil
Meituan’s international food delivery brand, Keeta, officially launched its services in Doha, Qatar, on August 19. This move marks the company’s second entry into the Middle East market, following its successful debut in Saudi Arabia in September 2024. In Qatar, local users can now order from various partners, including major brands like Jollibee. Keeta stated its goal is to enhance the consumer delivery experience while supporting local restaurants and contributing to Qatar’s digital economy growth. The platform has demonstrated rapid growth elsewhere, capturing a 44% market share in Hong Kong within a year of its May 2023 launch. Looking ahead, Meituan announced ambitious expansion plans. Keeta intends to extend its presence across other Gulf Cooperation Council (GCC) countries, such as the United Arab Emirates, Oman, Bahrain, and Kuwait. Furthermore, the company revealed plans to enter the Brazilian market in the coming months. This strategic move aims to introduce instant retail and delivery services to South American consumers, signaling Meituan’s aggressive push into global markets beyond Asia and the Middle East.
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Meituan’s Keeta Launches in Qatar, Plans Expansion to Brazil
Meituan’s international food delivery brand, Keeta, officially launched its services in Doha, Qatar, on August 19. This move marks the company’s second entry into the Middle East market, following its successful debut in Saudi Arabia in September 2024. In Qatar, local users can now order from various partners, including major brands like Jollibee. Keeta stated its goal is to enhance the consumer delivery experience while supporting local restaurants and contributing to Qatar’s digital economy growth. The platform has demonstrated rapid growth elsewhere, capturing a 44% market share in Hong Kong within a year of its May 2023 launch. Looking ahead, Meituan announced ambitious expansion plans. Keeta intends to extend its presence across other Gulf Cooperation Council (GCC) countries, such as the United Arab Emirates, Oman, Bahrain, and Kuwait. Furthermore, the company revealed plans to enter the Brazilian market in the coming months. This strategic move aims to introduce instant retail and delivery services to South American consumers, signaling Meituan’s aggressive push into global markets beyond Asia and the Middle East.
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