Meituan Plans Riyadh Launch in September to Expand Saudi Presence
Chinese food delivery giant Meituan is reportedly preparing to officially launch its services in Riyadh, Saudi Arabia, as early as September or October this year. According to reports from Chinese media outlet NBD, the company aims to replicate its successful growth models from mainland China and Hong Kong within the Saudi market. To facilitate this expansion, Meituan has already deployed dozens of staff members to the Middle East to support operational setup and local partnerships. The company is currently engaged in negotiations with various dining establishments, including international restaurant operators, local Chinese eateries, and venues specializing in local cuisine, to join its platform ahead of the launch. This strategic move underscores Meituan's aggressive international expansion efforts under the direct oversight of CEO Wang Xing, who assumed control of overseas operations in early 2024. Tony Qiu, the leader of Meituan’s international business, now reports directly to the CEO, highlighting the strategic priority placed on global growth. This entry into the Saudi capital marks a significant step in Meituan's ambition to establish a strong foothold in the Middle Eastern tech and service sector.
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Meituan Plans Riyadh Launch in September to Expand Saudi Presence
Chinese food delivery giant Meituan is reportedly preparing to officially launch its services in Riyadh, Saudi Arabia, as early as September or October this year. According to reports from Chinese media outlet NBD, the company aims to replicate its successful growth models from mainland China and Hong Kong within the Saudi market. To facilitate this expansion, Meituan has already deployed dozens of staff members to the Middle East to support operational setup and local partnerships. The company is currently engaged in negotiations with various dining establishments, including international restaurant operators, local Chinese eateries, and venues specializing in local cuisine, to join its platform ahead of the launch. This strategic move underscores Meituan's aggressive international expansion efforts under the direct oversight of CEO Wang Xing, who assumed control of overseas operations in early 2024. Tony Qiu, the leader of Meituan’s international business, now reports directly to the CEO, highlighting the strategic priority placed on global growth. This entry into the Saudi capital marks a significant step in Meituan's ambition to establish a strong foothold in the Middle Eastern tech and service sector.
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