Meituan Launches Xiaoxiang Supermarket Quick Commerce Service in Saudi Arabia
Meituan, China's leading food delivery and quick commerce platform, is significantly expanding its operations in Saudi Arabia by launching Xiaoxiang Supermarket. This new initiative introduces Meituan's dark store model, which focuses on on-demand fulfillment for grocery and retail items, to the Saudi market. The expansion follows the company's initial entry into the region in September under its international brand, Keeta. According to reports from Chinese media outlet 36Kr, the overseas expansion effort is being led by Liu Wei, a seasoned Meituan executive with extensive experience managing B2B supply chains, community group buying, and offline store operations. To support this launch, Meituan has deployed a substantial team in Saudi Arabia, comprising over 100 product and technology professionals alongside dozens of business executives. This strategic move underscores Meituan's ambition to replicate its successful domestic quick commerce model internationally, targeting the growing demand for rapid delivery services in the Middle East. The deployment of such a large specialized team indicates a serious commitment to establishing a robust local infrastructure for its dark store operations.
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Meituan Launches Xiaoxiang Supermarket Quick Commerce Service in Saudi Arabia
Meituan, China's leading food delivery and quick commerce platform, is significantly expanding its operations in Saudi Arabia by launching Xiaoxiang Supermarket. This new initiative introduces Meituan's dark store model, which focuses on on-demand fulfillment for grocery and retail items, to the Saudi market. The expansion follows the company's initial entry into the region in September under its international brand, Keeta. According to reports from Chinese media outlet 36Kr, the overseas expansion effort is being led by Liu Wei, a seasoned Meituan executive with extensive experience managing B2B supply chains, community group buying, and offline store operations. To support this launch, Meituan has deployed a substantial team in Saudi Arabia, comprising over 100 product and technology professionals alongside dozens of business executives. This strategic move underscores Meituan's ambition to replicate its successful domestic quick commerce model internationally, targeting the growing demand for rapid delivery services in the Middle East. The deployment of such a large specialized team indicates a serious commitment to establishing a robust local infrastructure for its dark store operations.
TechNode