Meituan Launches Keeta Food Delivery Service in Kuwait
Chinese technology giant Meituan has officially launched its international food delivery brand, Keeta, in Kuwait. The service went live at 11 a.m. local time on September 15, marking the company's third expansion into the Middle Eastern market following successful entries into Saudi Arabia and Qatar. This strategic rollout is designed to provide consumers with affordable delivery options while offering merchants digital tools to enhance their online presence and growth. Additionally, the initiative includes income support and training programs for delivery riders. Keeta previously entered the Saudi Arabian market in September 2024, rapidly expanding to over 20 cities and establishing itself as a leading platform, before launching in Qatar in August 2025. Meituan intends to use Keeta as a foundational base to deepen its footprint in the Middle East and explore further opportunities in overseas markets. This move underscores the company's aggressive international expansion strategy, leveraging its domestic expertise to compete in emerging global markets. The launch highlights the growing influence of Chinese tech firms in the Gulf region's digital economy.
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Meituan Launches Keeta Food Delivery Service in Kuwait
Chinese technology giant Meituan has officially launched its international food delivery brand, Keeta, in Kuwait. The service went live at 11 a.m. local time on September 15, marking the company's third expansion into the Middle Eastern market following successful entries into Saudi Arabia and Qatar. This strategic rollout is designed to provide consumers with affordable delivery options while offering merchants digital tools to enhance their online presence and growth. Additionally, the initiative includes income support and training programs for delivery riders. Keeta previously entered the Saudi Arabian market in September 2024, rapidly expanding to over 20 cities and establishing itself as a leading platform, before launching in Qatar in August 2025. Meituan intends to use Keeta as a foundational base to deepen its footprint in the Middle East and explore further opportunities in overseas markets. This move underscores the company's aggressive international expansion strategy, leveraging its domestic expertise to compete in emerging global markets. The launch highlights the growing influence of Chinese tech firms in the Gulf region's digital economy.
TechNode