Meitu Rebrands as AI Company Amid Strong H1 Earnings and Overseas Growth
Meitu, the Hong Kong-listed developer of photo and design applications, has officially rebranded itself as an artificial intelligence company following a significant surge in its first-half financial performance. The company reported a 71% year-over-year increase in net profit to RMB 470 million ($65 million), with revenue rising 12.3% to RMB 1.8 billion ($251 million). This growth was primarily driven by its core imaging and design products, which accounted for over 74% of total revenue, alongside a robust expansion in its subscription model. Paying subscribers increased by 42% to reach 15.4 million. CEO Wu Xinhong highlighted that AI features are now integrated into 90% of Meitu’s offerings, citing the recent viral success of its AI agent, RoboNeo, which surpassed one million monthly active users shortly after its July launch. Additionally, Meitu experienced notable international expansion, with global monthly active users climbing 8.5% to 280 million. Users outside mainland China grew by 15.3%, now representing 35% of the total user base, underscoring the company's successful strategic pivot toward AI-driven services and global market penetration.
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Meitu Rebrands as AI Company Amid Strong H1 Earnings and Overseas Growth
Meitu, the Hong Kong-listed developer of photo and design applications, has officially rebranded itself as an artificial intelligence company following a significant surge in its first-half financial performance. The company reported a 71% year-over-year increase in net profit to RMB 470 million ($65 million), with revenue rising 12.3% to RMB 1.8 billion ($251 million). This growth was primarily driven by its core imaging and design products, which accounted for over 74% of total revenue, alongside a robust expansion in its subscription model. Paying subscribers increased by 42% to reach 15.4 million. CEO Wu Xinhong highlighted that AI features are now integrated into 90% of Meitu’s offerings, citing the recent viral success of its AI agent, RoboNeo, which surpassed one million monthly active users shortly after its July launch. Additionally, Meitu experienced notable international expansion, with global monthly active users climbing 8.5% to 280 million. Users outside mainland China grew by 15.3%, now representing 35% of the total user base, underscoring the company's successful strategic pivot toward AI-driven services and global market penetration.
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