London Jewelers Expands Global Search for Vintage and Heritage Treasures
Vintage jewelry is experiencing a significant surge in popularity, driven by celebrity endorsements at major events like the Oscars and economic factors such as rising gold prices and global tariffs. London Jewelers, celebrating its 100th anniversary, is strategically expanding its focus on sourcing and selling heritage pieces to meet this growing demand. Candy Udell, president of the retailer, emphasizes that pre-loved gems offer a more affordable and sustainable alternative to new manufacturing. The company leverages Udell’s extensive network of international dealers and collectors to curate a diverse collection ranging from Victorian and Art Deco eras to the 1980s and 1990s. Available at their Long Island boutiques, the inventory includes high-profile items from brands like David Webb, Marina B, and Buccellati. Udell personally selects each piece, aiming to provide unique, wearable treasures that allow customers to express individuality. This shift not only aligns with current fashion trends but also reinforces London Jewelers' identity as a heritage brand, connecting generations through timeless elegance and responsible luxury consumption.
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London Jewelers Expands Global Search for Vintage and Heritage Treasures
Vintage jewelry is experiencing a significant surge in popularity, driven by celebrity endorsements at major events like the Oscars and economic factors such as rising gold prices and global tariffs. London Jewelers, celebrating its 100th anniversary, is strategically expanding its focus on sourcing and selling heritage pieces to meet this growing demand. Candy Udell, president of the retailer, emphasizes that pre-loved gems offer a more affordable and sustainable alternative to new manufacturing. The company leverages Udell’s extensive network of international dealers and collectors to curate a diverse collection ranging from Victorian and Art Deco eras to the 1980s and 1990s. Available at their Long Island boutiques, the inventory includes high-profile items from brands like David Webb, Marina B, and Buccellati. Udell personally selects each piece, aiming to provide unique, wearable treasures that allow customers to express individuality. This shift not only aligns with current fashion trends but also reinforces London Jewelers' identity as a heritage brand, connecting generations through timeless elegance and responsible luxury consumption.
New York Post