Kuaishou E-Commerce Reports Strong Growth in 2025 Spring Festival Event
Short video platform Kuaishou has released its e-commerce performance report for the 2025 Spring Festival shopping event, which took place on January 14. The report highlights significant growth across key metrics, indicating a robust expansion of the platform's commercial ecosystem. The number of active merchants on the platform increased by 22% year-on-year, demonstrating sustained engagement from existing sellers. Additionally, the platform successfully attracted new participants, with the number of new merchants making their first sales during the event rising by 21%. A standout performance was observed in influencer-driven commerce, where the Gross Merchandise Value (GMV) surged by 59% compared to 2023 figures. Livestreaming continued to play a pivotal role in driving these sales figures, underscoring the effectiveness of Kuaishou's content-driven retail model. This data reflects the growing importance of short-video platforms in China's digital economy and their ability to mobilize consumer spending during major festive periods. The strong results suggest that Kuaishou is effectively leveraging its user base and creator network to compete in the increasingly crowded e-commerce landscape.
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Kuaishou E-Commerce Reports Strong Growth in 2025 Spring Festival Event
Short video platform Kuaishou has released its e-commerce performance report for the 2025 Spring Festival shopping event, which took place on January 14. The report highlights significant growth across key metrics, indicating a robust expansion of the platform's commercial ecosystem. The number of active merchants on the platform increased by 22% year-on-year, demonstrating sustained engagement from existing sellers. Additionally, the platform successfully attracted new participants, with the number of new merchants making their first sales during the event rising by 21%. A standout performance was observed in influencer-driven commerce, where the Gross Merchandise Value (GMV) surged by 59% compared to 2023 figures. Livestreaming continued to play a pivotal role in driving these sales figures, underscoring the effectiveness of Kuaishou's content-driven retail model. This data reflects the growing importance of short-video platforms in China's digital economy and their ability to mobilize consumer spending during major festive periods. The strong results suggest that Kuaishou is effectively leveraging its user base and creator network to compete in the increasingly crowded e-commerce landscape.
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