Kering to Launch Luxury Gucci Smart Glasses with Google in 2027
Kering, the French luxury group owning Gucci, plans to launch AI-powered smart glasses under the Gucci brand in partnership with Google next year, according to CEO Luca de Meo. Speaking at Kering's capital markets day in Florence, de Meo indicated a likely 2027 release timeline, positioning the company as a potential pioneer among major luxury brands in the smart eyewear sector. This strategic move aims to compete directly with EssilorLuxottica’s Ray-Ban Meta glasses and supports de Meo’s broader initiative to expand Kering’s eyewear and jewelry divisions. These sectors currently contribute minimally to overall revenue but are seen as crucial for diversifying income and shielding the group from fluctuating fashion trends affecting Gucci. De Meo also outlined plans to revitalize Gucci by returning to its recognizable classic aesthetic codes to reverse recent sales declines. Additionally, he emphasized the need for luxury corporations to adapt their business models to a multipolar world, noting that geopolitical conflicts and fragmented global markets require more localized sales strategies rather than a uniform global approach.
Wire timeline
Kering to Launch Luxury Gucci Smart Glasses with Google in 2027
Kering, the French luxury group owning Gucci, plans to launch AI-powered smart glasses under the Gucci brand in partnership with Google next year, according to CEO Luca de Meo. Speaking at Kering's capital markets day in Florence, de Meo indicated a likely 2027 release timeline, positioning the company as a potential pioneer among major luxury brands in the smart eyewear sector. This strategic move aims to compete directly with EssilorLuxottica’s Ray-Ban Meta glasses and supports de Meo’s broader initiative to expand Kering’s eyewear and jewelry divisions. These sectors currently contribute minimally to overall revenue but are seen as crucial for diversifying income and shielding the group from fluctuating fashion trends affecting Gucci. De Meo also outlined plans to revitalize Gucci by returning to its recognizable classic aesthetic codes to reverse recent sales declines. Additionally, he emphasized the need for luxury corporations to adapt their business models to a multipolar world, noting that geopolitical conflicts and fragmented global markets require more localized sales strategies rather than a uniform global approach.
Latest News