iQIYI Reports Q2 2025 Net Loss as Revenue Declines Across Key Segments
Chinese streaming giant iQIYI reported a net loss of RMB 133.7 million ($18.6 million) for the second quarter of 2025, marking a significant reversal from the RMB 68.7 million profit recorded in the same period last year. This downturn was driven by an 11% year-over-year decline in total revenue, which fell to RMB 6.63 billion ($921 million). On a non-US GAAP basis, net profit also dropped sharply to RMB 14.7 million ($2.0 million) from RMB 246.9 million ($34.3 million) previously. The company faced declines across major revenue streams: subscription revenue decreased by 9% to RMB 4.09 billion, online advertising revenue fell by 13% to RMB 1.27 billion, and content distribution revenue slumped by 37% to RMB 436.6 million. Conversely, other revenue categories saw a modest 6% growth. Financially, iQIYI experienced negative free cash flow of RMB 34.1 million ($4.7 million) and used RMB 12.7 million in operating activities. Despite these challenges, the company maintained a strong liquidity position with total cash and equivalents amounting to RMB 5.06 billion ($705.7 million) as of June 30, 2025.
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iQIYI Reports Q2 2025 Net Loss as Revenue Declines Across Key Segments
Chinese streaming giant iQIYI reported a net loss of RMB 133.7 million ($18.6 million) for the second quarter of 2025, marking a significant reversal from the RMB 68.7 million profit recorded in the same period last year. This downturn was driven by an 11% year-over-year decline in total revenue, which fell to RMB 6.63 billion ($921 million). On a non-US GAAP basis, net profit also dropped sharply to RMB 14.7 million ($2.0 million) from RMB 246.9 million ($34.3 million) previously. The company faced declines across major revenue streams: subscription revenue decreased by 9% to RMB 4.09 billion, online advertising revenue fell by 13% to RMB 1.27 billion, and content distribution revenue slumped by 37% to RMB 436.6 million. Conversely, other revenue categories saw a modest 6% growth. Financially, iQIYI experienced negative free cash flow of RMB 34.1 million ($4.7 million) and used RMB 12.7 million in operating activities. Despite these challenges, the company maintained a strong liquidity position with total cash and equivalents amounting to RMB 5.06 billion ($705.7 million) as of June 30, 2025.
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