Hyundai Elexio Pricing Criticized as Uncompetitive in Australian Market
This article critiques the pricing strategy of Hyundai's new mid-size electric SUV, the Elexio, in the Australian market. The author argues that the vehicle's entry price of $59,000 is excessively high compared to Chinese rivals like the Geely EX5, which sells for approximately $42,000 locally, and the upcoming Mazda 6E at $49,990. While the Elexio features a distinctive 27-inch panoramic touchscreen positioned for the passenger and a unique head-up display, the review highlights significant design flaws, such as the HUD's incompatibility with polarized sunglasses and the removal of physical buttons. The piece questions the logic behind Hyundai's accounting decisions, noting that the same model starts at around $24,000 in China. Despite a spokesperson claiming the price is compelling, the author suggests the car represents poor value, struggling to justify its cost against more affordable competitors offering similar or better specifications. The analysis underscores the intense pressure traditional automakers face from Chinese EV manufacturers in Australia.
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Hyundai Elexio Pricing Criticized as Uncompetitive in Australian Market
This article critiques the pricing strategy of Hyundai's new mid-size electric SUV, the Elexio, in the Australian market. The author argues that the vehicle's entry price of $59,000 is excessively high compared to Chinese rivals like the Geely EX5, which sells for approximately $42,000 locally, and the upcoming Mazda 6E at $49,990. While the Elexio features a distinctive 27-inch panoramic touchscreen positioned for the passenger and a unique head-up display, the review highlights significant design flaws, such as the HUD's incompatibility with polarized sunglasses and the removal of physical buttons. The piece questions the logic behind Hyundai's accounting decisions, noting that the same model starts at around $24,000 in China. Despite a spokesperson claiming the price is compelling, the author suggests the car represents poor value, struggling to justify its cost against more affordable competitors offering similar or better specifications. The analysis underscores the intense pressure traditional automakers face from Chinese EV manufacturers in Australia.
theaustralian