Huawei, Xiaomi, and Leapmotor Report Surge in EV Orders During National Day Holiday
Chinese electric vehicle manufacturers Huawei, Xiaomi, and Leapmotor experienced a significant increase in new car orders during the recent seven-day National Day holiday, exceeding market expectations. Huawei’s Harmony Intelligent Mobility Alliance brands secured over 28,600 orders, with the Luxeed R7 alone attracting more than 9,600 pre-orders. Xiaomi confirmed that over 6,000 reservations for its SU7 sedan were converted into binding orders, supporting its goal to deliver 20,000 units this month. Meanwhile, Leapmotor received over 17,000 reservations for its affordable EVs. This surge follows record September deliveries by major players like BYD and is attributed to the traditional 'Golden September, Silver October' sales season, enhanced by government stimulus measures offering subsidies for swapping gas vehicles for energy-efficient ones. The strong consumer sentiment indicates continued growth in China's competitive EV market as domestic brands intensify efforts to capture market share from international rivals like Tesla and Volkswagen through new model launches and competitive pricing strategies.
Wire timeline
Huawei, Xiaomi, and Leapmotor Report Surge in EV Orders During National Day Holiday
Chinese electric vehicle manufacturers Huawei, Xiaomi, and Leapmotor experienced a significant increase in new car orders during the recent seven-day National Day holiday, exceeding market expectations. Huawei’s Harmony Intelligent Mobility Alliance brands secured over 28,600 orders, with the Luxeed R7 alone attracting more than 9,600 pre-orders. Xiaomi confirmed that over 6,000 reservations for its SU7 sedan were converted into binding orders, supporting its goal to deliver 20,000 units this month. Meanwhile, Leapmotor received over 17,000 reservations for its affordable EVs. This surge follows record September deliveries by major players like BYD and is attributed to the traditional 'Golden September, Silver October' sales season, enhanced by government stimulus measures offering subsidies for swapping gas vehicles for energy-efficient ones. The strong consumer sentiment indicates continued growth in China's competitive EV market as domestic brands intensify efforts to capture market share from international rivals like Tesla and Volkswagen through new model launches and competitive pricing strategies.
TechNode