Huawei and SAIC to Launch Affordable EV Brand Shangjie in Q4
Chinese technology giant Huawei and state-owned automaker SAIC are preparing to unveil their first electric vehicle model under a newly established brand named Shangjie. According to reports from local media outlet 36Kr, the launch is scheduled for the fourth quarter of this year. The new vehicle is specifically designed to appeal to younger, tech-savvy Chinese consumers, with an expected price range between RMB 170,000 and RMB 250,000 (approximately $23,256 to $34,200). This collaboration marks SAIC's entry into a growing trend of Chinese automakers licensing smart in-car systems from Huawei, which have become significant selling points in the competitive EV market. SAIC, known for its long-standing partnerships with Volkswagen and General Motors, joins other major manufacturers like Seres, Chery, BAIC, and JAC in partnering with Huawei for EV development. The initiative highlights the increasing integration of advanced technology in automotive design and the strategic shift among traditional automakers to leverage tech expertise to capture market share among younger demographics in China.
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Huawei and SAIC to Launch Affordable EV Brand Shangjie in Q4
Chinese technology giant Huawei and state-owned automaker SAIC are preparing to unveil their first electric vehicle model under a newly established brand named Shangjie. According to reports from local media outlet 36Kr, the launch is scheduled for the fourth quarter of this year. The new vehicle is specifically designed to appeal to younger, tech-savvy Chinese consumers, with an expected price range between RMB 170,000 and RMB 250,000 (approximately $23,256 to $34,200). This collaboration marks SAIC's entry into a growing trend of Chinese automakers licensing smart in-car systems from Huawei, which have become significant selling points in the competitive EV market. SAIC, known for its long-standing partnerships with Volkswagen and General Motors, joins other major manufacturers like Seres, Chery, BAIC, and JAC in partnering with Huawei for EV development. The initiative highlights the increasing integration of advanced technology in automotive design and the strategic shift among traditional automakers to leverage tech expertise to capture market share among younger demographics in China.
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