Huawei and JAC Initiate Development of Two New Maextro Luxury EVs
Huawei and Chinese automobile manufacturer JAC have officially commenced the joint development of two new vehicle models under their ultra-luxury electric vehicle brand, Maextro. This strategic announcement was made in a New Year address released by the state-owned JAC group, although specific details regarding the new models were not disclosed. The move follows the recent debut of the Maextro S800, the brand's inaugural model, which was unveiled at a Huawei press conference last November with a pre-sale price starting at RMB 1 million (approximately $137,900). The S800, a full-sized luxury saloon featuring Huawei's advanced driver assistance systems and high-end design, has recently gained significant public attention after appearing on China's CCTV Spring Festival Gala. With its scheduled launch approaching in the coming months, the expansion of the Maextro lineup underscores the deepening collaboration between the tech giant and the automaker. This development highlights their shared ambition to capture the high-end electric vehicle market through innovative technology and premium branding, marking a significant step in their ongoing partnership.
Wire timeline
Huawei and JAC Initiate Development of Two New Maextro Luxury EVs
Huawei and Chinese automobile manufacturer JAC have officially commenced the joint development of two new vehicle models under their ultra-luxury electric vehicle brand, Maextro. This strategic announcement was made in a New Year address released by the state-owned JAC group, although specific details regarding the new models were not disclosed. The move follows the recent debut of the Maextro S800, the brand's inaugural model, which was unveiled at a Huawei press conference last November with a pre-sale price starting at RMB 1 million (approximately $137,900). The S800, a full-sized luxury saloon featuring Huawei's advanced driver assistance systems and high-end design, has recently gained significant public attention after appearing on China's CCTV Spring Festival Gala. With its scheduled launch approaching in the coming months, the expansion of the Maextro lineup underscores the deepening collaboration between the tech giant and the automaker. This development highlights their shared ambition to capture the high-end electric vehicle market through innovative technology and premium branding, marking a significant step in their ongoing partnership.
TechNode