Huawei and Chery Launch Luxeed R7 SUV to Revive Joint Venture Sales
Huawei and Chinese automaker Chery have begun accepting orders for the Luxeed R7, the second model under their premium electric vehicle brand. Priced between RMB 268,000 and RMB 348,000, the five-seater SUV features Huawei’s Advanced Driving System (ADS), which executives claim is the world’s most powerful and safest intelligent driving solution. The vehicle boasts a coupe-style roofline for enhanced aerodynamics and offers a driving range of up to 802 kilometers on higher-end models. This launch aims to revitalize the Luxeed brand following disappointing sales of the previous S7 sedan, which delivered only 15,608 units in the first seven months of the year due to delivery delays and intense competition from rivals like Xiaomi and Zeekr. Huawei highlighted that its ADS technology has prevented over 560,000 collisions across 200 million kilometers driven in August alone. The move underscores Huawei’s expanding footprint in the smart EV sector, complementing its successful partnership with Seres, whose M9 SUV remains a top seller in the high-end market. The R7 represents a strategic effort to broaden the product portfolio and regain market momentum through advanced autonomous driving capabilities without relying on expensive lidar units.
Wire timeline
Huawei and Chery Launch Luxeed R7 SUV to Revive Joint Venture Sales
Huawei and Chinese automaker Chery have begun accepting orders for the Luxeed R7, the second model under their premium electric vehicle brand. Priced between RMB 268,000 and RMB 348,000, the five-seater SUV features Huawei’s Advanced Driving System (ADS), which executives claim is the world’s most powerful and safest intelligent driving solution. The vehicle boasts a coupe-style roofline for enhanced aerodynamics and offers a driving range of up to 802 kilometers on higher-end models. This launch aims to revitalize the Luxeed brand following disappointing sales of the previous S7 sedan, which delivered only 15,608 units in the first seven months of the year due to delivery delays and intense competition from rivals like Xiaomi and Zeekr. Huawei highlighted that its ADS technology has prevented over 560,000 collisions across 200 million kilometers driven in August alone. The move underscores Huawei’s expanding footprint in the smart EV sector, complementing its successful partnership with Seres, whose M9 SUV remains a top seller in the high-end market. The R7 represents a strategic effort to broaden the product portfolio and regain market momentum through advanced autonomous driving capabilities without relying on expensive lidar units.
TechNode