How to Sell UX Research with Two Simple Questions
This article addresses the common challenge UX designers face when trying to secure time and budget for user research amidst tight constraints. Instead of timidly requesting more resources, the author proposes a strategic approach to make stakeholders identify high-risk assumptions and hidden complexities themselves. By asking two fundamental questions—'What are the objects?' and 'What are the relationships between those objects?'—teams can collaboratively expose misalignments and gaps in their shared understanding. These questions align with the initial steps of the ORCA process (Objects, Relationships, CTAs, Attributes), a methodology within Object-Oriented UX (OOUX). The ORCA framework serves as a critical bridge between research and screen design. If sufficient research data is lacking, the process highlights specific knowledge gaps, effectively demonstrating the need for further user investigation. This technique shifts the dynamic, making stakeholders feel that the push for research is their own idea, thereby fostering greater motivation and alignment. The approach aims to reduce guesswork, improve collaboration, and ensure that design decisions are grounded in a solid structural foundation derived from clear user insights.
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How to Sell UX Research with Two Simple Questions
This article addresses the common challenge UX designers face when trying to secure time and budget for user research amidst tight constraints. Instead of timidly requesting more resources, the author proposes a strategic approach to make stakeholders identify high-risk assumptions and hidden complexities themselves. By asking two fundamental questions—'What are the objects?' and 'What are the relationships between those objects?'—teams can collaboratively expose misalignments and gaps in their shared understanding. These questions align with the initial steps of the ORCA process (Objects, Relationships, CTAs, Attributes), a methodology within Object-Oriented UX (OOUX). The ORCA framework serves as a critical bridge between research and screen design. If sufficient research data is lacking, the process highlights specific knowledge gaps, effectively demonstrating the need for further user investigation. This technique shifts the dynamic, making stakeholders feel that the push for research is their own idea, thereby fostering greater motivation and alignment. The approach aims to reduce guesswork, improve collaboration, and ensure that design decisions are grounded in a solid structural foundation derived from clear user insights.
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