Heralbony Founders Aim for a World Where Mothers Can Die in Peace
This interview features Takaya and Fumito Matsuda, the twin co-representatives of Heralbony, a company gaining international attention for commercializing art created by individuals with intellectual disabilities. The brothers established the business to challenge societal prejudices after witnessing their older brother, who has severe autism and intellectual disabilities, face ridicule and pity. Their mission is to transform public perception by showcasing the unique artistic value derived from the strong obsessions often found in people with disabilities. The initiative began in 2015 when Takaya visited the Runbini Art Museum in Iwate Prefecture and was deeply moved by the powerful artwork displayed. He collaborated with his brother Fumito to launch the brand, starting with high-quality silk ties featuring these designs. Heralbony’s products have since been featured in prestigious contexts, such as Japan Airlines international business class amenity pouches and vehicle wraps across Japan. The founders express that their ultimate goal is not merely commercial success, but creating a society where differences are respected, allowing their mother to pass away without worry about her disabled son's future.
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Heralbony Founders Aim for a World Where Mothers Can Die in Peace
This interview features Takaya and Fumito Matsuda, the twin co-representatives of Heralbony, a company gaining international attention for commercializing art created by individuals with intellectual disabilities. The brothers established the business to challenge societal prejudices after witnessing their older brother, who has severe autism and intellectual disabilities, face ridicule and pity. Their mission is to transform public perception by showcasing the unique artistic value derived from the strong obsessions often found in people with disabilities. The initiative began in 2015 when Takaya visited the Runbini Art Museum in Iwate Prefecture and was deeply moved by the powerful artwork displayed. He collaborated with his brother Fumito to launch the brand, starting with high-quality silk ties featuring these designs. Heralbony’s products have since been featured in prestigious contexts, such as Japan Airlines international business class amenity pouches and vehicle wraps across Japan. The founders express that their ultimate goal is not merely commercial success, but creating a society where differences are respected, allowing their mother to pass away without worry about her disabled son's future.
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