Gusto Review: Best-in-Class Payroll for SMBs

PCMag has awarded Gusto its Editors' Choice award and a rare five-star rating, identifying it as the premier payroll platform for small and medium-sized businesses (SMBs). The review highlights Gusto's superior usability, intuitive interface, and robust integration of HR tools, which justify its premium pricing compared to competitors like ADP RUN and QuickBooks Workforce. Recent updates include AI-driven features, employee expense management, enhanced mobile applications, and same-day pay capabilities. A new Gusto Solo tier specifically targets S-Corp businesses, offering automated tax filing and benefits management. While the service is noted as one of the more expensive options tested, with tiers ranging from Simple to Premium, the analysis concludes that its advanced functionality and continuous innovation make it the ideal choice for growing companies seeking comprehensive payroll and human resources solutions. The platform supports multi-state payroll and international contractor payments, further solidifying its position as a market leader in business technology.