Grubhub Founder Leads Merged Roadside Assistance Venture
Matt Maloney, co-founder of Grubhub, is spearheading a new initiative in the roadside assistance sector following the merger of two platforms: Curbside SOS and Honk Technologies. The combined entity, now operating under the name Honk Technologies, aims to challenge industry giant AAA by leveraging app-based technology to connect drivers with tow trucks and emergency services for issues like flat tires and stalled engines. Controlled by private-equity investor Frontenac, the merged company will be led by a group of former Grubhub executives. This strategic move represents a significant shift for Maloney and his team as they transition from food delivery logistics to automotive support services, utilizing their experience in on-demand marketplace models to disrupt the traditional roadside assistance market.
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Grubhub Founder Leads Merged Roadside Assistance Venture
Matt Maloney, co-founder of Grubhub, is spearheading a new initiative in the roadside assistance sector following the merger of two platforms: Curbside SOS and Honk Technologies. The combined entity, now operating under the name Honk Technologies, aims to challenge industry giant AAA by leveraging app-based technology to connect drivers with tow trucks and emergency services for issues like flat tires and stalled engines. Controlled by private-equity investor Frontenac, the merged company will be led by a group of former Grubhub executives. This strategic move represents a significant shift for Maloney and his team as they transition from food delivery logistics to automotive support services, utilizing their experience in on-demand marketplace models to disrupt the traditional roadside assistance market.
WSJ.com: US Business