Great Wall Motor and Zeekr Unveil AI-Driven Auto Tech at CES 2025
Chinese automakers Great Wall Motor and Zeekr showcased advanced artificial intelligence and assisted driving technologies at the Consumer Electronics Show (CES) 2025 in Las Vegas. Positioning themselves as global AI tech companies rather than traditional manufacturers, both firms highlighted their strategic partnerships with NVIDIA. Zeekr debuted the world’s first intelligent driving domain controller based on NVIDIA’s next-generation DRIVE AGX Thor platform, capable of processing data from 14 high-definition cameras. The company also announced plans to export its 7X crossover and expand ultra-fast charging infrastructure globally. Meanwhile, Great Wall Motor presented its WEY 07 flagship SUV, powered by NVIDIA’s Orin semiconductor, featuring an advanced driver assistance system for diverse traffic scenarios. The automaker is also developing an AI agent with spatial intelligence to enhance vehicle control. These public displays are rare for Chinese carmakers, signaling their ambition to lead in global automotive technology. The event occurred amidst a significant presence of over 1,300 Chinese exhibitors at CES, despite reported visa challenges for some attendees.
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Great Wall Motor and Zeekr Unveil AI-Driven Auto Tech at CES 2025
Chinese automakers Great Wall Motor and Zeekr showcased advanced artificial intelligence and assisted driving technologies at the Consumer Electronics Show (CES) 2025 in Las Vegas. Positioning themselves as global AI tech companies rather than traditional manufacturers, both firms highlighted their strategic partnerships with NVIDIA. Zeekr debuted the world’s first intelligent driving domain controller based on NVIDIA’s next-generation DRIVE AGX Thor platform, capable of processing data from 14 high-definition cameras. The company also announced plans to export its 7X crossover and expand ultra-fast charging infrastructure globally. Meanwhile, Great Wall Motor presented its WEY 07 flagship SUV, powered by NVIDIA’s Orin semiconductor, featuring an advanced driver assistance system for diverse traffic scenarios. The automaker is also developing an AI agent with spatial intelligence to enhance vehicle control. These public displays are rare for Chinese carmakers, signaling their ambition to lead in global automotive technology. The event occurred amidst a significant presence of over 1,300 Chinese exhibitors at CES, despite reported visa challenges for some attendees.
TechNode