Google Rebrands Fitbit App to Google Health with AI Coach and Premium Subscription

Google is rebranding its Fitbit application as Google Health, marking a significant shift in its health and fitness strategy. This update coincides with the launch of the new screen-less Fitbit Air tracker. The revamped app, available on Android and iOS, will automatically replace the existing Fitbit app via software updates. A central feature is the Gemini-powered Google Health Coach, which exits preview to offer personalized workout suggestions, proactive insights, and natural language responses to health queries. Users can integrate medical history, including medications and lab results, to receive tailored advice. While basic metrics remain free, advanced features like the AI Coach, adaptive fitness plans, and photo-based nutrition logging require a Google Health Premium subscription. Priced at $9.99 monthly or $99.99 annually, the premium tier launches on May 19. Existing Google AI Pro and Ultra subscribers receive included access, and Fitbit Air buyers get three months free. Google reaffirms its commitment not to use user health data for targeted advertising, distinguishing this service from its ad-supported platforms.