Game Science’s Black Myth: Zhong Kui Lunar New Year Short Hits Five Million Views
Chinese game developer Game Science has released a six-minute live-action short film to celebrate the Lunar New Year, promoting its upcoming title, Black Myth: Zhong Kui. The video, which garnered nearly five million views across major Chinese social media platforms within just five hours of its release, features a unique theme centered on ancient-style cooking. It depicts a woman preparing dishes using fantastical ingredients derived from monster spirits, such as fish and tree entities. The short is noted for its high production quality, showcasing detailed lighting, realistic physics for ingredients, and lively animations that maintain the series' signature dark aesthetic. Although the content is not directly tied to the main storyline of the game, producer Feng Ji described it as an experiment hinting at potential gameplay mechanics that could blend monster hunting with culinary elements. This release continues the studio's trend of generating significant pre-launch hype through high-quality cinematic content, following the success of their previous titles. The rapid accumulation of views on platforms like Bilibili and Weibo underscores the intense anticipation surrounding the Black Myth franchise in the Chinese gaming market.
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Game Science’s Black Myth: Zhong Kui Lunar New Year Short Hits Five Million Views
Chinese game developer Game Science has released a six-minute live-action short film to celebrate the Lunar New Year, promoting its upcoming title, Black Myth: Zhong Kui. The video, which garnered nearly five million views across major Chinese social media platforms within just five hours of its release, features a unique theme centered on ancient-style cooking. It depicts a woman preparing dishes using fantastical ingredients derived from monster spirits, such as fish and tree entities. The short is noted for its high production quality, showcasing detailed lighting, realistic physics for ingredients, and lively animations that maintain the series' signature dark aesthetic. Although the content is not directly tied to the main storyline of the game, producer Feng Ji described it as an experiment hinting at potential gameplay mechanics that could blend monster hunting with culinary elements. This release continues the studio's trend of generating significant pre-launch hype through high-quality cinematic content, following the success of their previous titles. The rapid accumulation of views on platforms like Bilibili and Weibo underscores the intense anticipation surrounding the Black Myth franchise in the Chinese gaming market.
TechNode