Fitbit Launches Screenless Air Tracker and Rebrands App to Google Health

Fitbit, under Google, has unveiled the Fitbit Air, a $99 screenless fitness tracker designed to compete directly with the Whoop 5.0. Scheduled for release on May 26, the device features a minimalist design without a display, relying on haptic feedback and passive tracking for holistic health monitoring. It includes sensors for heart rate, blood oxygen, temperature, and movement, offering up to seven days of battery life. This launch marks a strategic shift for the brand, emphasizing unobtrusive wearability over traditional smartwatch features. Concurrently, the Fitbit app is being rebranded as Google Health, featuring a redesigned interface and the rollout of an AI-powered Health Coach driven by Google’s Gemini technology. While core metrics remain free, advanced personalized wellness advice requires a Premium subscription. The Fitbit Air aims to provide a more accessible entry into the screenless tracker market compared to Whoop’s subscription-heavy model, signaling Google’s deeper integration of AI-driven software guidance into its fitness ecosystem.